Make is the visual automation platform that power users pick when they outgrow simple Zaps and want fine-grained control over complex scenarios.
What is Make?
Make (formerly Integromat) lets you build visual automations called scenarios that connect hundreds of apps with conditional logic, data transformation, error handling and AI modules. It is widely loved for its visual canvas, flexible pricing and the ability to handle workflows that other platforms struggle with.
Make offers a free plan with monthly operations. Paid plans scale up operations, add scheduling and unlock advanced features for teams and agencies.
Make Key Features
- Visual scenario builder. A flexible canvas that shows every step, branch and data flow in your automation.
- Hundreds of apps. Native modules for major SaaS apps plus generic HTTP and webhook modules for anything else.
- AI modules. Built-in modules for ChatGPT, Claude, Gemini, Whisper, image generators and more.
- Routers and filters. Branch flows, transform data and handle complex business logic visually.
- Error handling. Built-in retries, fallbacks and error routes keep automations resilient in production.
- Scheduling and webhooks. Run on schedules, in real time, or trigger from external events with low latency.
Who Should Use Make?
Make is built for marketing ops pros, agencies, AI builders, founders and anyone who needs serious automation at predictable cost.
Best Make Use Cases
- AI content factories. Combine AI writing, image generation and CMS publishing into a single end-to-end factory.
- CRM and sales ops. Sync leads, score them with AI and route them to the right reps automatically.
- Ecommerce automation. Sync inventory, generate listings, handle abandoned carts and update suppliers.
- Customer support. Triage tickets, draft replies and escalate complex issues with AI in the loop.
- Reporting and dashboards. Pull data from many tools into a daily report or live dashboard.
Make Free Plan and Pricing
Make offers a free plan with monthly operations and many modules. Paid Core, Pro, Teams and Enterprise plans scale operations, add scheduling and unlock collaboration features.
Make Pros and Cons
Pros
- Excellent visual builder
- Great pricing at scale
- Strong AI module support
- Powerful error handling
- Generous free plan
Cons
- Slightly steeper learning curve than Zapier
- Some niche apps lack native modules
- Best paired with developer help for very advanced scenarios
How to Get Started With Make
- Click the link above to open the official Make website.
- Sign up using your email or a Google account.
- Choose the plan that fits your needs (start with the free tier).
- Open the dashboard and start your first project.
- Iterate on prompts and settings to get the best results.
Make Alternatives
Zapier has more apps and easier UI. n8n is open source and self-hostable.
Make FAQ
Is Make free?
Yes. The free plan covers monthly operations and most modules. Paid plans scale operations and add features.
Is Make better than Zapier?
For complex, branching workflows and predictable pricing, many teams prefer Make. Zapier still wins for sheer app count and simplicity.
Can Make use ChatGPT and Claude?
Yes. Make has dedicated AI modules and lets you call any AI API via HTTP modules.
Do I need to code to use Make?
No. Most scenarios are built visually. Power users sometimes drop into JavaScript modules for custom logic.
Related AI Tools and Guides
Final Verdict on Make
Make is the platform of choice for serious automation builders in 2026. Pair it with AI modules and you can replace entire job functions with a single scenario.