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Frase

Frase is an AI-powered SEO content optimization platform that helps content teams research, outline, write, and optimize articles to rank higher in Google search results. Unlike generic AI writing tools, Frase is built specifically for SEO workflows — it analyzes the top-ranking pages for your target keyword and uses that data to guide the structure and depth of your content.

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What Is Frase?

Frase was founded in 2018 with a clear mission: to make SEO content creation faster and more data-driven. The platform works by pulling real SERP (Search Engine Results Page) data for any keyword you target, then analyzing what the top 20 ranking articles cover in terms of topics, headings, word count, and questions. This data becomes the foundation for your content brief and optimization score.

At its core, Frase is a content research and optimization tool first, with AI writing capabilities layered on top. This makes it the go-to choice for SEO professionals and content strategists who need to ensure their articles are comprehensively covering the right topics — not just generating text, but generating the right text based on what actually ranks.

By 2026, Frase has refined its AI writer to produce full-length SEO articles guided by its SERP analysis, integrated with major content management systems, and added advanced features like content gap analysis, SERP position tracking, and team collaboration tools. It’s widely used by in-house SEO teams, content agencies, and freelance SEO writers managing multiple clients.

Key Features of Frase

  • SERP Research and Analysis: Automatically analyzes the top 20 Google results for your target keyword, extracting headings, word counts, domain authority, and topic coverage patterns.
  • AI Content Briefs: Generates structured content briefs based on SERP data, including recommended headings, topics to cover, questions to answer, and target word count — all in seconds.
  • Content Optimization Score: Rates your content against competitors on a 0–100 scale based on topic coverage, ensuring you’re covering all the relevant entities and subtopics that top-ranking pages include.
  • AI Article Writer: Generate full-length SEO articles with AI assistance, guided by the SERP research data so the output is keyword-relevant and comprehensively covers the topic.
  • People Also Ask (PAA) Integration: Automatically imports Google’s “People Also Ask” questions for your keyword, helping you build FAQ sections that capture featured snippet opportunities.
  • Content Gap Analysis: Identifies topics and subtopics that top-ranking competitors cover but your content doesn’t — revealing gaps you need to fill to compete effectively.
  • Document Editor: A clean, distraction-free writing environment with the SERP analysis panel alongside, so you can optimize while you write without switching between tools.
  • Topic Research and Question Explorer: Discover related questions, subtopics, and long-tail keyword opportunities that users are actively searching for around your main topic.
  • Team Collaboration: Share briefs and documents with writers, editors, and clients, with role-based access and commenting features for streamlined content workflows.

Who Should Use Frase?

Frase is purpose-built for SEO-focused content teams who prioritize ranking performance over sheer content volume:

  • SEO Professionals: Use Frase’s SERP analysis and optimization scoring to ensure every piece of content is data-driven and competitive.
  • Content Marketing Managers: Create detailed, repeatable content briefs that writers can follow to produce on-brand, SEO-optimized articles consistently.
  • Content Agencies: Scale brief creation and optimization workflows across multiple clients efficiently, without manually analyzing SERPs for every keyword.
  • Freelance SEO Writers: Deliver higher-quality, better-optimized articles to clients by using Frase’s research and scoring to guide every piece.
  • In-House Marketing Teams: Streamline the research-to-publishing workflow with a single tool that covers research, brief creation, writing, and optimization.

Best Use Cases for Frase

  • Creating data-driven content briefs for writers and freelancers
  • Optimizing existing blog posts to improve SERP rankings
  • Building comprehensive FAQ sections targeting featured snippets
  • Conducting competitor content gap analysis for editorial planning
  • Writing long-form pillar pages and topic cluster content
  • Managing large-scale SEO content production for agencies

Frase Pricing

  • Solo Plan ($15/month): 4 articles/month, AI writer access, SERP research, content briefs — ideal for individual writers starting with SEO content.
  • Basic Plan ($45/month): 30 articles/month, all Solo features plus team collaboration and content optimization scoring.
  • Team Plan ($115/month): Unlimited articles, up to 3 users, advanced AI writing features, content tracking, and priority support.
  • Pro Add-on ($35/month): Available on any plan, unlocks unlimited AI writing credits for full article generation capability.

Pros and Cons of Frase

Pros

  • Best-in-class SERP research and content optimization scoring
  • Data-driven approach ensures content targets what actually ranks
  • Excellent for creating repeatable, high-quality content briefs at scale
  • PAA integration helps capture featured snippet opportunities
  • Clean, intuitive editor designed specifically for SEO workflows
  • Strong team collaboration features for agencies and content teams

Cons

  • AI writing quality is solid but benefits from human editing and personalization
  • Article limits on lower-tier plans can be restrictive for high-volume teams
  • Less suitable for non-SEO content types like social media or ad copy
  • Pro AI writing add-on adds cost on top of base plans
  • Learning curve for new users unfamiliar with SEO optimization scoring

How to Get Started with Frase

  1. Visit frase.io and start a free trial — no credit card required for the initial trial period.
  2. Create a new document and enter the target keyword you want to rank for.
  3. Click Research to let Frase analyze the top Google results and generate your SERP analysis panel.
  4. Review the auto-generated content brief, including recommended headings, topics to cover, and target word count.
  5. Use the AI Article Writer to generate a draft, or write manually using the brief as your guide.
  6. Monitor your Optimization Score as you write and add content to improve topic coverage before publishing.
Start Optimizing Content with Frase →

Frase Alternatives

For SEO content optimization, Surfer SEO is Frase’s closest competitor and offers deeper keyword data integration and a more robust content editor. NeuronWriter is another strong alternative focused on NLP-based content optimization at a competitive price. For full-featured AI writing without the SEO focus, Writesonic and Jasper AI are excellent options.

Frequently Asked Questions About Frase

How does Frase’s optimization score work?

Frase analyzes the top-ranking pages for your target keyword and identifies the key topics, entities, and subtopics they cover. It then scores your content from 0 to 100 based on how thoroughly your article covers these same areas. A higher score indicates better topic coverage relative to competitors — generally, you should aim for a score above 70 to be competitive, though the exact target depends on your specific keyword and niche.

Is Frase better than Surfer SEO?

Frase and Surfer SEO are the two leading SEO content optimization tools, and both are excellent. Frase excels at content brief generation and the research workflow, making it ideal for teams that manage writers and need a systematic briefing process. Surfer SEO offers more granular keyword data integration and a slightly more detailed optimization dashboard. Many professional SEO teams use both tools together, using Frase for brief creation and Surfer for final optimization scoring.

Can Frase be used to optimize existing content?

Yes, and this is one of Frase’s most valuable use cases. You can paste your existing article into the Frase editor, run the SERP analysis for your target keyword, and immediately see your optimization score and which topics you’re missing. This makes Frase highly effective for content audits — identifying underperforming pages and quickly improving them to be more competitive in search results.

Does Frase support team workflows for agencies?

Yes. Frase’s Team Plan supports multiple users with role-based access, allowing content managers to create briefs and assign them to writers, who can then write within the platform. The collaboration features include document sharing, comments, and version control, making Frase a practical content production hub for agencies managing multiple clients and writers simultaneously.

Related AI Tools

  • Surfer SEO — Data-driven SEO content optimization with keyword analysis
  • NeuronWriter — NLP-based SEO content editor
  • Jasper AI — Advanced AI writing platform for marketing teams
  • Writesonic — All-in-one AI writing and content platform
  • Notion AI — AI-powered knowledge and content management

Final Verdict

Frase is the gold standard for SEO content brief creation and optimization workflow management. If your primary goal is to create content that consistently ranks in search engines — rather than just producing large volumes of AI text — Frase’s data-driven approach gives you a genuine competitive edge. The SERP analysis, topic scoring, and AI-assisted writing combine to create a powerful tool for anyone serious about organic search performance. For SEO teams and content agencies looking to systematize their workflow, Frase is an investment that pays dividends in ranking performance and production efficiency.

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